Butchering the language has long been a part of the meat industry: cow flesh becomes “beef,” deer flesh becomes “venison,” diseased duck liver becomes “foie gras,” pig flesh becomes “pork” or “bacon.” Even the word “meat” itself is a disguise. These words are convenient – they help animal food consumers forget what they are actually doing: eating dead animals.

And now the industry has come up with another word, “harvesting,” to mean shooting and killing animals for their flesh, suggesting, perhaps, it’s not mean, it’s no worse than picking dandelion leaves for tea! After all, plants have feelings too!

In an article about antelope consumption titled “Meat of the Year,” published yesterday in the Pork Network, an online industry publication, columnist Dan Murphy, an apparent fan of “harvesting” animal flesh, further retreats from reality by calling antelope a “natural, renewable, resource.”

(If the muscle tissue from this animal is so renewable how come they charge between $21 and $36 a pound for this “product” ?)

What Murphy calls “harvesting” is shooting antelopes on Texas antelope farms from long distances (50 to 200 yards) using sound-supressed rifles with “Leupold scopes,” (These are the “preferred tactical” scopes used by the military, the writer informs).

The slaughterers in this case are the “harvest crew,” a “shooter, skinner and a government inspector,” who “quietly search for deer and antelope.”

As an activist friend has said many times, “There’s no way to humanely slaughter an animal who wants to live.”

Yet, of course, Murphy calls this “humane meat” because the animals are spared the feed lot, the bodily mutilation without anesthesia, the battery cage, the gestation crate, the no-food, no-water transport and the slaughter house of the industrial agriculture system. But to make sure we don’t think that the writer actually does care about animal welfare, he explains that animals who aren’t stressed taste better. Quoting an article from Forbes magazine on the same subject: “A wild animal that senses a threat reacts with an increased flow of adrenaline, which in turn creates a rapid increase in lactic acid within the muscles. This acidic condition causes the meat to become tough, strongly flavored, and reduces the shelf life of the meat.”

Forbes is pretty stoked about antelope meat, arguing that it deserves to be named “the latest food craze” of 2015. Murphy seems pretty stoked too, but oddly, in the middle of this article, he notes the exquisite beauty of antelopes.

“Antelope, however, are graceful animals well-suited for captivating nature videos and wildlife postcards. They’re practically the poster critters for the notion that we mustn’t eat anything with a face.”

Huh?

Well, I know, Dan Murphy, you’re on the payroll of the “Pork Network” and some other industry PR departments and you’ve written a lot of columns with titles like “Make Mine (Extra) Meaty.” I read your diatribes on “stupid vegans,” but methinks you protest too much. Could you?…Is it possible?…Are you, maybe, a pre-vegan? Or… or… are you a secret vegan? I ask because at times you sound like one.

– A Vicious Vegan blog post –